NTUC Enterprise is the holding entity and single largest shareholder of the NTUC Enterprise group of social enterprises. NTUC Enterprise aims to create a greater social force to do good by harnessing the capabilities of its social enterprises to meet pressing social needs in areas like health and eldercare, childcare, daily essentials, cooked food and financial services. Serving over 2 million customers annually, NTUC Enterprise wants to enable and empower all in Singapore to live better and more meaningful lives.
The NTUC Enterprise group of social enterprises are: NTUC FairPrice, NTUC First Campus, NTUC Foodfare, NTUC Health, Income, Kopitiam, NTUC LearningHub, NTUC Link, Mercatus and MoneyOwl.
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Early Beginnings
In the early years post-independence, Singapore was an economic backwater, trying to find its footing as nation-building state. Jobs, housing, food and daily essentials, inflation and social security were major concerns.
The idea of social enterprises was first conceived at the Modernization Seminar in 1969 to meet the needs of the Singapore community in areas such as life insurance and essential consumer goods. This set the stage for the setting up of our social enterprises.
Since the establishment of our first social enterprise, we have remained steadfast to our mission in serving the needs of our community. Today, we support individuals and families in a wide area of social needs: moderating prices of essential goods and services to enhancing basic financial security to caring for three-generational families – all while bringing these services closer to your neighbourhoods.
Leveraging the power of the group, we aim to provide better value, build better lives and create a better future for our community.
Our Core Priorities
Our core concerns are: the rising cost of living, ageing, health and social mobility. To address these critical issues, our core priorities were developed with the objective of providing an integrated suite of services and initiatives throughout the population’s lifecycle. These core priorities are our vision as a group, and they guide us in everything we do.
Deliver Value
Support Ageing-in-place
Impact Healthy Outcomes
Enable Social Mobility
Our History
Income was the first social enterprise under NTUC to be formed, and was established to provide accessible insurance products and services that serve the needs of customers at different life stages, across all segments of society. Today, it is one of the leading composite insurers in Singapore offering life, health and general insurance.
Find Out MoreNTUC Welcome Supermarket was first opened in 1973, with the social mission to moderate the cost of living and curtail widespread profiteering in Singapore. In 1983, it was rebranded as NTUC FairPrice and has grown to become Singapore’s largest retailer serving over 600,000 shoppers daily, with a network of over 200 outlets.
Find Out MoreTo ease the burden of mothers in the workforce, NTUC Childcare was established to provide affordable quality childhood education and care. Known today as NTUC First Campus (NFC), its portfolio of pre-school brands comprises of My First Skool, The Little Skool-House International, and The Caterpillar’s Cove. NFC also supports the development of the early childhood sector through SEED Institute, while afterschool by NTUC First Campus provides school-based student care to support working families.
Find Out MoreIn 1995, Singaporeans were facing rising food prices due to the introduction of GST. In that year, NTUC Foodfare was established to moderate and stabilise food prices, while providing tasty and healthier meals to the community. It has also introduced a range of diabetic-friendly ready meals under the Chef’s Finest Low-GI label, which was endorsed by Health Promotion Board.
Find Out More1998 was the year of the Asian Financial Crisis. In order to moderate the cost of living and help working families stretch their dollar, NTUC Link was incorporated as a rewards and loyalty programme to provide rebates and privileges to members through Linkpoints and discounts. It also spearheads Link Rewards Programme, Singapore’s largest and most successful consumer rewards programme.
Find Out MoreNTUC LearningHub was established in 2004 with the aim of transforming the lifelong employability of working people. As a leading continuing education and training provider, NTUC LearningHub has helped over 21,000 organisations and achieved over 2.5 million training places across more than 500 courses.
Find Out MoreIncorporated in May 2011, Mercatus Co-operative Limited is the real estate subsidiary of NTUC Enterprise. Our vision is to own and manage a portfolio of commercial properties to provide the NTUC Enterprise group of social enterprises access to commercial space, and generate sustainable and long term returns for the Labour Movement.
Find Out MoreCaring for those who once cared for us, is perhaps the single greatest responsibility we share as a nation. Leading the charge is NTUC Health, leveraging their decades of experience to provide a comprehensive and integrated suite of quality and affordable health and eldercare services to meet the growing needs of the elderly and their families.
Find Out MoreMoneyOwl was established to help provide cost-efficient, impartial and fit-for-purpose financial solutions due to the lack of objective and non-commission motivated financial advisors. MoneyOwl’s goal is to empower Singaporeans to make wise money decisions easily and confidently. Its one-stop-service platform incorporates schemes such as CPF, delivering comprehensive, competent and conflict-free financial advice and fund management services.
Find Out MoreKopitiam is a true Singaporean success story – having grown to become the largest cooked food provider in the industry, with close association with the grassroots community in Singapore. Since joining the NTUC Enterprise family in 2019, Kopitiam is now in prime position to make quality cooked food affordable and more widely accessible to all Singaporeans.
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