NTUC Social Enterprises’ 2019 Initiatives to Help Singaporeans Manage Cost of Living

Singapore, 25 April 2019 – NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) has announced several initiatives to help Singaporeans manage the cost of living, reaffirming its commitment to help increase affordability and accessibility of daily necessities to Singaporeans and workers.

Last month (18 March 2019), NTUC Enterprise, the holding entity and single largest shareholder of the NTUC Social Enterprises, announced two new initiatives to help families manage the cost of groceries. These initiatives include holding and dropping prices of 100 housebrand products to ensure 20% to 38% savings¹, as well as a 3% Merdeka Generation discount², at NTUC FairPrice.

NTUC Foodfare and Kopitiam: Improving Accessibility to Affordable Meals
Today, NTUC Enterprise reaffirmed its commitment to increase accessibility to affordable meals by announcing three new initiatives. Following the completed acquisition of Kopitiam Investment Pte Ltd (“Kopitiam”), NTUC Enterprise is leveraging the combined footprint of NTUC Foodfare and Kopitiam to offer more consumers the affordable Breakfast Set³ that costs $1.80 for NTUC Union members and $2.20 for members of the public.

From 1 June 2019, the number of outlets providing these Breakfast Sets will more than double, from 25 to 52 outlets. NTUC Foodfare will also target to have at least one Rice Garden⁴ outlet in every densely populated residential estate to ensure affordable cooked meals become more accessible to Singaporeans, growing the number of outlets from 45 to 55 by end 2019.

NTUC Foodfare and Kopitiam will be reducing prices of coffee (“kopi”) and tea (“teh”) to 50 cents5. Over 1.7 million NTUC union members, Merdeka and Pioneer Generation Singaporeans stand to benefit from this initiative. The 50 cents kopi and teh will be available at close to 100 NTUC Foodfare and Kopitiam food courts and coffee shops across the island:

This initiative is in celebration of the 50th anniversary of the Modernisation Seminar, where the idea of establishing NTUC social enterprises was first conceived. Through all these initiatives, NTUC Enterprise aims to fulfil its social mission of helping Singaporeans manage the cost of living.

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¹FairPrice is holding prices of 100 essential housebrand products from 18 March 2019 to 30 June 2020. Prices of 50 of these 100 items have dropped, so that consumers get 20% to 38% savings on these 100 housebrand items compared to like-for-like national brands

²Every Wednesday from 1 July 2019 to 30 June 2020

³The Breakfast Set includes a cup of hot coffee or tea, toast and two soft boiled eggs

⁴Rice Garden is NTUC Foodfare’s social outreach programme designed with lower-income consumers in mind. Rice Garden offers a mixed rice set comprising one meat and two vegetable dishes priced from $1.50 for ComCare and NTUC Foodfare Privilege cardholders; from $2.00 for senior citizens, students, full-time National Servicemen and NTUC Union members; from $2.70 for the general public

⁵The hot beverages offered at a special price of 50 cents are: Kopi, Kopi-O, Kopi-C, Teh, Teh-O and Teh-C (inclusive of kosong)