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NTUC Enterprise marks NTUC’s 60th anniversary with Union Member benefits

NTUC Enterprise marks NTUC’s 60th anniversary with Union Member benefits worth $20 million and announces newly revamped Kopitiam food court at Plaza Singapura

26 April 2021

Milestone sets to commemorate 60 years of care and support for members and workers

  • NTUC Enterprise celebrates NTUC’s 60th anniversary with the launch of Union Member deals lasting throughout 2021
  • Union Member deals span across various social enterprises under the NTUC Enterprise brand: FairPrice Group, NTUC First Campus, NTUC Health, NTUC Income, NTUC LearningHub, Mercatus and MoneyOwl
  • NTUC Enterprise announces the opening of the new Kopitiam outlet at Plaza Singapura mall

Singapore, 26 April 2021 – NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) today announced new NTUC Union Member deals in appreciation of workers and their families ahead of May Day. Launched in celebration of NTUC’s 60th Anniversary, the bundle of special offerings is estimated to help NTUC Union Members save $20 million. NTUC Enterprise also announced the opening of the newly revamped Kopitiam outlet at Plaza Singapura mall which presents a refreshed look and touts an established range of culinary delights for diners.

Mr Seah Kian Peng, Group CEO, NTUC Enterprise and FairPrice Group, said, “NTUC Enterprise serves the various needs of our community which includes daily essentials, food, education and financial security. Through our Union Member deals which commemorate NTUC’s 60th anniversary, we strengthen our resolve towards our social mission and generate further value for members and their families.”

Paying a visit to the F&B stall owners at the Kopitiam outlet today, Mr Seah remarked, “With the opening of our new Kopitiam outlet at Plaza Singapura, we look forward to our partners and customers’ continued support as we evolve to serve customers’ changing palates.”

Commemorating 60 years of NTUC with special deals for Union Members and Singaporeans

The National Trades Union Congress (NTUC) marks its 60th year of championing the needs of members and workers in 2021. The anniversary theme and tagline of “Members First, Workers Always” serves as an extension to NTUC’s current tagline of #EveryWorkerMatters. Together, both taglines highlight NTUC’s efforts to remain as the mountain behind Union Members and that Union Members have the additional support and protection from the Labour Movement family. As the economy and labour market continue to be impacted by the COVID-19 pandemic, NTUC has rallied its social enterprises and partner companies to roll out offers and privileges to Union Members to thank them for their loyal support through the years. NTUC’s social enterprises have played a significant role in moderating prices not just for Union Members but for all in Singapore.

In appreciation of all workers and their families for their hard work, resilience and contributions to society and the community, NTUC Enterprise will roll out discounts, special offers and vouchers for NTUC Union Members across its social enterprises. Examples of deals include:

  • FairPrice’s 50% discount on 6 selected items weekly (online and in stores)
  • $0.50 coffee or tea at Kopitiam and NTUC Foodfare outlets
  • 60 online course package from NTUC LearningHub at $6

On top of helping to manage the cost of living, these deals help to stretch one’s dollar across other aspects such as insurance, health care, education and financial planning. These NTUC Union Member deals are expected to benefit more than 600,000 members and their families, and achieve savings of $20 million in total.

The full list of Union Member deals are indicated in the Appendix I.

Opening of the newly revamped Kopitiam food court at Plaza Singapura

Operating for more than 20 years at Plaza Singapura, the new revamped Kopitiam food court at the popular shopping mall has evolved to meet diners’ changing preferences. Featuring the best of local heritage food under one roof at a value-for-money price point for the office crowd and students in the vicinity.

In addition to the return of popular favourites such as Pepper Lunch Express, Ma La Xiang Guo, Riverside Indonesian BBQ and Jin Fu Korean, diners will be excited to know that there is an addition of Michelin pedigree stalls. Some highlights include Singapore’s first hawker stall to be awarded One Michelin Star, Hawker Chan, known for its soya sauce chicken, and Michelin Bib Gourmand awardees Shi Hui Yuan Hor Fun and Ah Er Soup.

Please refer to Appendix II for further details on the stalls.

Stall Highlights

Stall 06: Ah Ma Chi Mian

A heritage brand inspired by the founder’s grandmother, Ah Ma Chi Mian serves up a contemporary twist to the well-loved minced meat noodles while preserving tradition. For hardcore lovers of “Bak Chor Mee”, Ah Ma Chi Mian’s soup is a definite must try as the broth is loaded with minced pork which adds a layer of sweetness, coupled with skillfully cooked noodles, garnished with anchovies and herbs. Each bowl of minced meat noodles is tossed with their secret sauce, served with handmade meatballs and fishballs.

Stall 08: Riverside Indonesian BBQ

Riverside Indonesian BBQ started out in 1996 as a restaurant at Riverside Point specializing in Indonesian BBQ. As part of their business expansion plan, they ventured into their first food court stall in Kopitiam at Plaza Singapura. They have since expanded to 7 more outlets across Singapore. Riverside Indonesia BBQ stands by its philosophy of using the finest-quality ingredients in its specially curated sauces, to ensure that the taste remains consistent over the last 24 years. The best seller, Ayam Panggang, is marinated with a yellow sauce made with Indonesian herbs and spices before being grilled to perfection over open flames, and drizzled with their signature black sweet sauce. Served with curry drenched white rice and freshly made sambal chili, this is simply sedap!

Stall 17: Shi Hui Yuan Hor Fun
*Michelin Bib Gourmand Awardee

From a hawker stall in 1969 to a 4-year consecutive Michelin Bib Gourmand Award winner (2016 – 2019), SHI HUI YUAN has bravely weathered the passage of time. Famed for its collagen-rich gravy and nutrient-loaded herbal braising sauce that has been cooked uninterrupted for the last 30 years, SHI HUI YUAN is a uniquely Singapore-invented Hor Fun. Back in the 1060s, Hor Fun was an expensive dish served only in restaurants, SHI HUI YUAN’s founders, Mr Fong Pak Thim and his wife, wanted to create their version of Singapore Hor Fun that is both nutritious and affordable for the local community. Hence, the name 實惠園 came about. The founders believe that “Good things should always be shared with others”. In 2019, SHI HUI YUAN opens a new flagship store at Lau Pa Sat to bring the uniquely Singapore Hor Fun to local residents and tourists alike.

Stall 18: 65 Gourmet
*Stall helmed by Michelin Star Chef

With the grit and hunger to overcome all odds, Mr Ang, who is the owner of 65 Gourmet, has accumulated a wealth of culinary experience and even a Michelin star under his belt. 65 Gourmet showcases the Michelin-starred chef’s rendition of prawn noodles which is served in chicken and shrimp-based broth for a cleaner, flavourful taste. The umami-rich-broth is made of fresh prawn that has been boiled from scratch for 16 hours so as to achieve the real authentic seafood sweetness. If you are a die-hard fan of a classic prawn noodle, give it a try!
Must try dish: Pork Cutlet Prawn Noodles which is limited to a few hundred bowls daily.

Stall 19: Ah Er Soup
*Michelin Bib Gourmand Awardee

Established in 2012 in ABC Brickwork Market and Food Centre, Ah Er Soup serves traditional Chinese Herbal Soup that is known for its rich taste due to long hours of simmering and its serve in generous portions. With their tasty and nutritious soup, Ar Er Soup was awarded the Michelin Bib Gourmand in 2017. Some of the popular soup includes Buddha Jump Over the Wall, Herbal Ginseng Black Chicken and Watercress Pork Ribs Soup. One of the distinguishing points about their Buddha Jump Over the Wall is that it is affordably priced for a luxurious dish containing a variety of high quality ingredients such as abalone and fish maw. It is a dish that’s definitely worth the trip!

Stall 20: Hawker Chan
*First hawker stall to be awarded One Michelin Star

Chef Chan Hon Meng, whose parents were farmers, grew up in a kampong in Ipoh, Malaysia. His family raised livestock and grew produce in the family’s farm. Chef Chan’s culinary journey began during in his daily preparation for the family’s meals. The early exposure to cooking developed his passion to cooking. The foundation of Chef Chan’s culinary passion was based strongly on the belief that good food should be made simple and affordable. At a tender age of 15, he left school and his hometown to Singapore in search of work. During these early years of his apprenticeship under a Hong Kong chef, he learned and developed the soya sauce chicken recipe. In 2009, Chef Chan started Liao Fan Soya Sauce Chicken Rice & Noodle in Chinatown Complex Food Centre.

For media enquiries, please contact:

LEWIS Communications
Prinsten Sim

NTUC Enterprise
Corinne Fu

About NTUC Enterprise Co-operative Limited

NTUC Enterprise is the holding entity and single largest shareholder of the NTUC Enterprise group of social enterprises. NTUC Enterprise aims to create a greater social force to do good by harnessing the capabilities of its social enterprises to meet pressing social needs in areas like health and eldercare, childcare, daily essentials, cooked food and financial services. Serving over two million customers, NTUC Enterprise wants to enable and empower all in Singapore to live better and more meaningful lives. The NTUC Enterprise group of social enterprises are: NTUC FairPrice, NTUC First Campus, NTUC Foodfare, NTUC Health, NTUC Income, Kopitiam, NTUC LearningHub, NTUC Link, Mercatus and MoneyOwl.

Chinese Translations of Terms

Seah Kian Peng
Group CEO, NTUC Enterprise and FairPrice Group
NTUC Enterprise Co-operative Limited职总创优企业合作社
National Trades Union Congress全国职工总会
Kopitiam Investment Pte LtdKopitiam 集团

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